The Birth of IGNITE 360
IGNITE 360 was launched by IMG Performance, the division of IMG Worldwide that houses the world-renowned sports training institution, IMG Academy. The innovative sports performance training system is derived from the Ignite Performance Training methodology honed over three decades of developing elite-level athletes. At IMG Academy, we offer fully customizable training programs and a unique comprehensive system for measuring progression.
“Over the past two years, the greater sports performance training community rigorously tested this training platform, and the resulting support and enthusiasm has been tremendous,” remarked Sam Zussman, Managing Director, IMG Performance. “It’s an exciting step for us to package the performance training our IMG Academy-trained athletes have relied upon for decades, and make it available to performance trainers and athletes of all ages and abilities worldwide.”
Since its introduction into the training community in 2010, the system (previously known as C360) has gained an impressive following among professional trainers looking to offer their clients – be it youth, adult or professional athletes – a competitive edge. The open-architecture platform empowers certified trainers to properly evaluate and fully-customize training programs to every type and level of athlete. Remarked Brian Griffin, President, IGNITE 360 Performance Training and VP, IMG Performance: “The system’s safeguards against injury though proper progressions and the integration of overload variables like balance, movement and strength, have made it a favorite among trainers across the country.”
To pay homage to its roots, the visual identity of IGNITE 360 bears resemblance to the visual identities of IMG Academy, its birthplace, as well as the IMG Performance division of IMG Worldwide. The new identity is being phased-in among current C360-certified trainers. IMG Performance has also rolled out an extensive grassroots campaign to broaden its reach among the training community and encourage more trainers to become IGNITE 360-certified.
IMG Academy trainers utilize the Ignite Performance Training methodology to teach and drive the continuous innovation and content development of the IGNITE 360 system. In time, IMG Performance will roll out digital solutions that will enable athletes to effectively continue their training journey with performance trainer guidance when they are away from IMG Academy, or their respective training home.
IGNITE 360 – WHO ARE WE?
Our Vision: Prepare Every Athlete to Compete
Our Mission: Set the standards for athletic performance training
Brand Essence: Be Prepared
Brand Position: To competitors, aspiring athletes and their trainers seeking an edge in athletic performance training, IGNITE 360 is the only integrated, customized performance training system designed to systematically and purposefully improve all aspects of athleticism.