Bradenton, Fla. (June 3, 2013) – IMG Performance, a division of IMG Worldwide dedicated to sports performance, has joined forces with Wounded Warrior Project® (WWP) to hold a health and fitness expo at the IMG Performance headquarters on the campus of its world-renowned training institution, IMG Academy, June 12-15. The goal of the expo is to provide wounded servicemen and women with knowledge and training programming to maintain a healthy, active and competitive lifestyle as they continue to serve the nation in civilian life.
“We are excited to share our training system, IGNITE 360, which was developed over thirty years of training elite-level athletes at IMG Academy, with these brave servicemen and women who have given so much for our freedom,” remarked Brian Griffin, VP of IMG Performance and President of IGNITE 360. “At its core, IGNITE 360 is designed to bring the same training principles that have propelled athletes of all ages and empowered them to be at their best when their best is needed, to the broader performance marketplace.”
IMG Performance and WWP will work together to implement a comprehensive program for service members that includes education in disciplines like physical and mental conditioning, nutrition, communication and more.
“Over the past decade, we’ve looked for new, innovative programs to meet the needs of our wounded armed forces members as they return home. Working with IMG Performance and IGNITE 360 seemed like a natural fit in this regard,” said Jason Martinez, Senior Physical Health & Wellness Specialist, Wounded Warrior Project. “Our programs are structured to nurture the mind and body, and with this event, we know that our Alumni will take away invaluable knowledge to help them in their personal lives, and in their efforts to assist one another.”
WWP began when several veterans and friends, moved by stories of the first wounded service members returning home from Afghanistan and Iraq, took action to help others in need. What started as a program to provide comfort items to wounded service members has grown into a complete rehabilitative effort to assist them as they recover and transition back to civilian life. Tens of thousands of Wounded Warriors and family members receive support each year through WWP programs designed to nurture the mind and body, and encourage economic empowerment.